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Showing posts with label Girdles and BodyShapers. Show all posts
Showing posts with label Girdles and BodyShapers. Show all posts

Extreme Girdles: The Brazilian Waist Cinchers

While we're on the subject of girdles and shapewear, let's talk extreme girdles for a minute. These are the 'Brazilian waist cinchers'. They are girdles made out of actual rubber; the natural latex from the rubber trees of the Amazon. Contrary to the claims of the company who manufactures them - 'Squeem' - I can't believe they could actually be comfortable. But these Brazilian waist cinchers are selling well.

They are still much less popular than the big leaders in shapewear however. Spanx is still making the most popular shapewear today and another company whose products are called 'Lipo in a Box' is also showing surging popularity on Amazons sales rankings.

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Girdles are hot with Hollywood Celebrities

Is Nicole Kidman wearing a girdle beneath this beautiful dress? Or is it the all new 'bumbum'? It's very likely something. Most celebrities probably wear some kind of girdle or shapewear when on the red carpet.

Forbes magazine has a good article saying that the latest hot topic for bridesmaids chatter is a new type of girdle that firms up the butt, tucks in the tummy and doesn't have the unwanted side effect of creating "muffin top"; the inch (or more) of skin that pours over a tight waistband.

And they attribute all this talk to SPANX, a relatively new shapewear company. SPANX sells a lot shapewear but last year they created the high-waisted control-top girdle that goes right up to the bra line. It's their biggest seller, the Slim Cognito, (pic shown here) a seamless midthigh bodysuit. It appeals to both slim and overweight women.

Forbes also reveals that In Touch Weekly plans to feature SPANX as "Hollywood's Big Secret" in an upcoming issue and to highlight all the celebrities (including Oprah, Jessica Alba and Beyonce Knowles pictured here) who are into wearing girdles. I'll link to this feature here when it comes out. (P.S. Thanks much for the tip, Roger.)

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